C. Kelly Cofer, President/CEO

Mr. Cofer has more than 20 years of client services experience in retail real estate and economic development and has worked in more than 100 communities in 30 different states. Prior to founding The Retail Coach, he was the President and CEO of The Cofer Group, a national retail services and development firm specializing in market research and site selection for regional and national retailers and restaurants... [more]

Aaron Farmer, National Project Director

Aaron Farmer earned a Bachelor of Science degree in Marketing from The Mays Business School at Texas A&M University in College Station, Texas. He brings to The Retail Coach knowledge of the most current research on retail and marketing trends. Prior to joining The Retail Coach, Aaron was employed with The Buxton Company in marketing research... [more]

Sean Garretson, Project Director

Sean Garretson, AICP, is a land strategist, market analyst, and economic development consultant. Before joining The Retail Coach, Mr. Garretson was a principal at TIP Strategies and a senior manager with Angelou Economics – two of the premier economic development consulting firms in the US.... [more]

Joel Berry, Director of Multimedia Technology

Joining the team in 2005, Mr. Berry brings more than 20 years of design and technical expertise to The Retail Coach. In technology-related fields, he has worked for many national and international companies such as Tandy/Radio Shack, Siemens, AmeriData Technologies and MCI... [more]