The Retail Coach’s Retail 360 Retail Recruitment System

The proven choice for your comprehensive, uniquely-tailored retail recruitment and development strategy.

Real-world studies. Performing on-the-ground analyses in both your community and its competing communities help guarantee that Retail 360 provides you with the most complete view of your retail profile and the best representative Retail Trade Area. Some retail consultants pride themselves in “never having to leave their offices” when providing data for retail studies. Retail development is more than just click, click, click. Data itself provides limited useful methodologies for favorable recruitment efforts.

One Size Doesn’t Fit All. Spending quality research time in your community, identifying retail development and re-development opportunities, interviewing existing business owners and stakeholders, documenting available properties, examining community infrastructure, identifying submarkets and growth areas—all these—and more are required to create an accurate snapshot as a basis for creating your unique recruitment strategy.

Real-world data. Combining the information gathered from our community analyses, Retail 360 combines data from numerous sources, including drive time and radial demographics, community and area psychographic and lifestyle segments, Retail Trade Area demographics, and state and local retail sales data to create a Retail Gap Analysis. This foundational tool helps illuminate which of 52 retail categories in your community are exhibiting deficiencies or “leakages.” Using this data, The Retail Coach is able to identify which retailers and restaurants are the perfect fit for your community.

Numbers, Numbers, Numbers. By themselves, they give a partial picture at best. We also provide you with marketing materials geared specifically towards retailers that belong in the retail categories with leakages. This gives you yet another edge in marketing your community, both immediately and for future recruiting efforts.

Real-world results. This is where data and expertise come together. Other retail consultants simply provide a list of retailers and contact information. We recognize that your time is the most valuable resource you have, and we are not going to leave you with a laundry-list of calls to make. Retail360 is the only retail recruitment and development system that actually includes contacting retailers on your behalf. In fact, after providing them with your community information, marketing materials, and discussing opportunities within your community, we document their comments in an electronic database that you can use in your ongoing recruiting efforts.

Enter the Coach. The Retail Coach, that is. Retail recruitment and development is a process, not an event, so we developed Retail360 to be the only system that provides 12-months of coaching after your project is complete. Our clients have consistently expressed how much they appreciate this coaching period, using it to pick our brains and get advice on implementing their unique retail strategies.